July was a hot month and so was our weekly newsletter!
We connect local families with the small businesses, events, and resources that make life easier and more meaningful... and our audience is loving it. From back-to-school tips to family-friendly volunteering and local policy updates, our July newsletters reflected what Rockland families care about most: raising their kids with confidence, saving where they can, and staying connected to their community.
How? Our content is written by a Pearl River mom who gets it—Me! I am that mom. Welcome and thanks for reading.
✉️ Newsletter Reach & Engagement Highlights
In July 2025, with the help of my husband, we sent four newsletters and saw a consistent average open rate of 55.75%—more than double the industry average for email newsletters.
Here’s a breakdown of our weekly campaigns:
What July Taught Us: Real Engagement from Real Families
In July, we sent four weekly email campaigns to nearly 500 local families. Each newsletter shared:
- 10–12 original articles or curated tips
- 6–10 local event listings
- Thoughtful, family-centered messaging crafted to build trust and connection
Here’s how they performed:
| 📅 Week of | 📝 Subject Line | 📬 Open Rate | 🔗 Click Rate |
|---|---|---|---|
| July 30 | Rockland Parents: Save Big on Back-to-School Must-Haves | 63.08% (311 opens) | 3.22% |
| July 23 | Summer Isn’t Over… But Back-to-School Season Is Knocking | 53.46% (263 opens) | 2.66% |
| July 18 | Inflation Tips for Rockland Families | 44.65% (221 opens) | 9.5% (highest) |
| July 11 | What Rockland Families Need to Know About The One Big Beautiful Bill Act | 59.60% (295 opens) | 4.41% |
📌 What This Means for Advertisers
These numbers represent trust in action and are a testament to our strategic branding. Here’s how we align our core values:
1. Families trust content that speaks to real life.
Our most engaging email (July 18) focused on inflation relief, family savings, free ice cream, and volunteering—proving once again that parents value practical, purposeful content.
💬 Our audience isn’t passive, they're curious, community-minded, and ready to act when the content speaks to their reality.
2. Purpose-driven marketing performs better.
Every feature we run is carefully crafted to align with parenting values, family goals, and seasonal needs. We don’t shout offers, instead we weave your business into a trusted narrative.
📣 It’s not just advertising. Your brand is featured in content that matters to your future customer.
3. Consistent opens = high trust.
Our open rates have a steady track record, which means readers see our content and the businesses we feature as relevant, respectful, and worth their time.
💜 Meet Your Publisher
As both a working mom and serial business owner, I know how important it is to invest in platforms that align with brand values. That's exactly what this newsletter does for both readers and advertisers.
When you advertise with us, you’re doing more than promoting your business:
🌱 You’re investing in a more sustainable Orangetown economy
🧑🤝🧑 You’re supporting confident parenting through community
💬 You’re joining a story-driven platform families trust
🤝 And as a bonus, you're also getting free membership in the Hudson Valley Business Network, powered by our parting nonprofit, The MTM Institute
📣 Ready to Be Featured?
We’re currently booking:
- 🌻 Fall Fun Guide placements
- 🎒 Back-to-School spotlights
- 🧡 Wellness Wednesdays and Family Features
- 📍 Business directory listings with social promotion
All packages are designed to meet unique needs. Choose your advertising package here.
Let’s keep building a local economy rooted in trust, purpose, and joyful parenting—one family (and one small business) at a time.
With appreciation,
Rogera
Publisher | Macaroni KID Nanuet–Pearl River–Sparkill
